Come on, don’t tell me you haven’t asked yourself this question. A regimen? With four steps? FOUR? This is a lot to ask of a woman just to take care of her skin.

Especially if you’re lucky if you wash your face on the daily.

If you’re anything like me, you’ve pondered this. So let’s take a look together to discover the four steps of a regimen and what the role is of each step.

CLEANSE. PREP. TREAT. PROTECT.

That’s the secret code hiding behind the mystical word, “regimen”.

Step 1. Cleanse. Duh, cause yeah. This step will remove makeup and sweep away dirt. Pretty basic, right? Wash your face and pat it dry. Stay with me….

Step 2. Prep. This step clarifies and preps your skin for maximum product absorption. You will usually find these in the forms of toners or essences. Gently apply this on your face. And DO NOT forget your décolletage. This is the area below your face and into your chest. Don’t ignore it. In any of these steps. Pat your prep step gently into your skin.

Pro tip: use gentle upward motions on your neck and face. I’ll give you a quarter if you can guess way. OK, no I won’t. I’ll go ahead and spoil it. The reason we do this is quite simple: gravity.

Step 3: Treat. You still with me? Good. This one is a CRAZY important step. Treatment steps are usually in the form of a serum. And that serum has a j-o-b to do. Serums are lightweight but they pack the biggest punch. They are designed to absorb quickly and give a concentrated dose. They target specific things like fine lines and wrinkles or firmness, all while hydrating your skin.

Step 4: Protect. PHEW! You made it! All the way to the final step. You lock in all of this moisture with either a day cream or a night cream. You’ll commonly refer to this as a moisturizer or face lotion. You’ll received lasting hydration and banish dry skin. Don’t worry, you won’t clog your pores with our amazing skin care regimens!

Four steps. To take care of your one and only skin. It is an investment you will never regret.

Want to see which Beautycounter Skin Care Regimen is right for you?

Take this super quick Skin Care Quiz and share the results with me. We can work together to get some samples in your hand you can see just how wonderful and skin care regimen can be for you!

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Ellie Brown

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